FRAMINGHAM, Mass.--(BUSINESS WIRE)--In an ongoing attempt to increase operational efficiencies, reduce costs, and boost revenue, organizations of all sizes are looking to develop or acquire improved ...
Trying to organize and implement Enterprise Content Management (ECM) solutions is a bit like wrestling a morphing blob of goo. Squeeze one part of the blob to get it under control and another section ...
Our final discussion in this brand management series looks at impact: the ability to measure how digital assets can influence brand success. “Results are what you expect, and consequences are what you ...
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