Got a new Apple Pencil? Once the initial novelty wears off, you might find that it spends most of its time magnetically clipped to the side of your iPad Pro or, worse, stuck in the back of a drawer.

Pick any ranking of publicly traded companies, and year after year you’ll find Apple in the top three worldwide. To say that its famous logo is ubiquitous is an understatement. It’s everywhere and ...

That's a whole lot of logo fails. Photo: Branded in Memory As the world’s most valuable company, with one of the most recognizable logos in corporate history, you’d think that most people would be ...

Unlike last year’s USB-C model, the Apple Pencil Pro is the first real iPad stylus update in almost six years. Unlike last year’s USB-C model, the Apple Pencil Pro is the first real iPad stylus update ...

Of 85 UCLA undergraduate students, only one correctly recalled the Apple logo when asked to draw it on a blank sheet of paper, psychologists found. Fewer than half correctly identified the logo when ...

The Apple logo is one of the most-recognized logos in the world—but chances are you’re really, really bad at drawing it. How do we know? Science, of course. In the 1970s, scientists showed that ...