Business Insider

Heart This: Emoji Push Notifications Increase Mobile Marketing Engagement

SAN FRANCISCO, Feb. 27, 2017 /PRNewswire/ -- Leanplum, the leader in mobile marketing, today announced a new Mobile Marketing Trends report that confirms the effectiveness of emoji push notifications ...
Marketing Dive

Study: Emoji drive open rates for push notifications 254%

Push notifications that include emoji are opened 254% more often than those without the digital smiley faces and icons, according to a Leanplum study provided to Mobile Marketer. The response to push ...
MacStories

Apple Releases iOS and iPadOS 16.4 with New Emoji, Notifications for Web Apps on the Home Screen, Voice Isolation for Cellular Calls, New Shortcuts Actions, and More

Today, Apple is releasing iOS and iPadOS 16.4, the fourth major updates to the OSes that introduced support for the customizable Lock Screen and Stage Manager last year, respectively. Ever since our ...
Retail TouchPoints

Study: Emoji Push Notifications Help Drive Open Rates, Conversions

Leanplum and App Annie analyzed up to 5,000 push notification campaigns, encompassing more than 2.6 billion individual push notifications across iOS and Android users between Jan. 1, 2016 and Dec. 31, ...