In many ways, Twitter is the wild west of social media: a disorganized deluge of tweets from all manner of sources. It’s a minefield for users, obviously, but just as bad for brands and influencers, ...

A decent chunk of Twitter's early success came from its adoption by major celebrities as a way to speak directly to their fans -- with the occasional chance for those fans to speak back. Now, Twitter ...

Twitter used to be a quick and easy way to get messages and links direct to your mobile device. Now, with images, Vines, videos, and ads, our Twitter feeds are becoming increasingly cluttered. Video ...

It’s easy to make fun of Engage, the analytics app launched by Twitter today. Using terminology like engagement, influencers, and verified users, Twitter isn’t doing itself any favors. But here’s the ...

Posts from this topic will be added to your daily email digest and your homepage feed. is the editor of the Platformer newsletter and cohost of the Hard Fork podcast. As an influential celebrity on ...

Twitter has announced a new standalone analytics app aiming to better serve its celebrity and power/marketing users, and — it surely hopes — eke out more activity on its platform in the process by ...

To help celebrities, public figures and other influencers more actively engage with their audiences, Twitter has a new standalone app that offers some helpful insight. The appropriately named Engage ...