Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. What is customer engagement? A Google search will provide ...

Currently, the Advertising Research Foundation has an initiative called MI4. Its task is to create a cross-channel measurement of advertising effectiveness that can foster more accountability and ...

“The secret weapon that differentiates exceptional, enduring companies is the quality of their customer engagement, encompassing the full set of activities through which companies build direct ...

Community engagement is an established scholarly practice. Community engagement enjoys a rich tradition of scholarship that spans decades and includes work by researchers the world over. There's good ...

ISPOR, the professional society for health economics and outcomes research, held a session this evening, "Defining Patient-Centeredness and Engagement in Health Economics and Outcomes Research: ...