As the world gears up for another Super Bowl and Valentine's Day campaigns loom, marketers are facing tighter scrutiny over their event marketing budgets than ever before, highlighting the importance ...

With industry professionals bringing a heightened focus to the ROI of their events, particularly due to soaring event costs and structural changes to events as a result of the pandemic, Event ...

Association Analytics, a leading provider of business intelligence and data analytics for the association industry, debuted Acumen Major Meetings, a platform designed to improve conference and trade ...

BOSTON--(BUSINESS WIRE)--ChaosSearch, an industry pioneer in cost effective and performant data analytics, has announced the early access availability of its breakthrough tool, the Chaos AI Assistant.

Sponsored by Monday Properties and written by ARLnow, Startup Monday is a weekly column that profiles Arlington-based startups, founders, and other local technology news. Monday Properties is proudly ...

An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. Google Analytics 4 (GA4) rebuilt the platform from the ground up with a ...

SAN FRANCISCO--(BUSINESS WIRE)--Snowplow today announced at Snowflake’s annual user conference, Snowflake Data Cloud Summit 2024, the launch of AI Agent Event Collection and Analytics, which is ...

Backed by a new investment from the Virginia Innovation Partnership Corporation, Arlington-based insights-as-a-service company Bear Analytics is hiring for its development team and building out its ...