QR codes are proving to be a winning solution for many companies around the world. British Airways uses them to cut down on queues. Italian fashion brand Diesel uses them to authenticate apparel. And ...

Business leaders recognize the value of handshakes and face-to-face conversations, as nearly 80% of event organizers identify in-person events as their organization’s most impactful marketing channel.

Experiential marketing is having a moment. Companies are investing more in events and activations than they did before the pandemic, betting big on face-to-face connections in 2025. But the challenge ...

B2B marketers are going big on in-person experiences again after years of online-only interactions. In 2024, experiential marketing budgets surpassed pre-pandemic highs, with in-person events ...

While they may not be the all-in-one solution some had envisioned, QR codes are still very popular. It’s easy to understand why, too — just point your camera or scanner at a QR code, and you’re ...

QR codes have become an essential tool for accessing digital content quickly and efficiently. They provide a seamless way to connect to websites, make payments, download apps, and much more. With your ...