If you’re a new business trying to drum up awareness or an established business just trying to expand your reach, pop-up events are a great way to get your brand in front of more potential customers.

Recently various brands have asked me to share some pop-up event tips. Events are often an important marketing initiative and brands want to ensure they are well prepared. Here are 10 tips that can ...

You should approach the launch of a pop-up shop like you would approach the launch of a startup — and it begins with a business plan. You've probably seen or even visited a pop-up shop before. These ...

This article is for educational purposes and does not constitute legal, employment, or tax advice. For specific advice applicable to your business, please contact a professional. As all kinds of ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...