There’s one thing every e-commerce order has in common: It’s delivered with some sort of packaging. Not recognizing that point of interaction as a major moment to deliver a branded experience and ...

McDonald's is introducing new packaging designs on all carry-out bags and fountain beverage cups that include QR codes directing mobile users to nutritional information and other content. The launch ...

Uniqode reports QR Codes are key for collecting first-party data, offering consent, context, and engagement insights over ...

Noissue, a New Zealand-based packaging platform that offers custom, sustainable packaging to businesses of all sizes, has made an acquisition that gives it a team and the tools necessary to build ...

QR codes are ubiquitous in fmcg. Now advances in tech are offering brands new ways to connect and communicate via packaging. But is it all it’s cracked up to be? It took a global pandemic for QR codes ...

In the early days of packaging, a box was simply a vessel designed for protection and delivery. But in this day and age of digital transformation, packaging has become a smart, interactive interface ...

Digiphy, a Westside-based technology startup, is helping brands connect directly with customers through scannable QR — quick response — codes that link to customizable mobile-first landing pages, ...

Benjamin Claeys is CEO of QR TIGER, MENU TIGER, and GiftLips. He also hosts Stay QRious, a podcast about QR code best practices. From fun trivia quizzes to large QR codes on retail displays that ...

Speed is essential to a well-managed recall. The faster consumers are alerted and understand what to do, the faster contaminated products can be identified, returned, or discarded. That’s why QR codes ...

Cannabis cultivators in Western Massachusetts are bringing technology to their packaging, adding QR codes that provide information about terpenes and harvest dates. JustinCredible Cultivation CEO and ...

Uniqode reports QR codes reduce friction for brands by simplifying customer onboarding, enhancing engagement during January's ...