Cold calling isn’t dead, it’s just evolved. While digital channels dominate modern sales conversations, picking up the phone to start a relationship with a prospect who’s never heard of you remains ...

Cold calling is a sales strategy that involves phoning a potential customer unsolicited in the hopes of getting them to buy your goods or services. Granted, cold calling isn’t always the most popular ...

Do you know your parents used to tell you they would walk five miles to school, uphill both ways? When I think about my early prospecting days, it seems very much the same. Back in the day, doors were ...

Members of Fast Company Executive Board share their expert insights. [Image: Courtesy of the individual members.] The Fast Company Executive Board is a private, fee-based network of influential ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. There is a growing debate among business executives from the SaaS world about the ...

Well, not "mad" so much as "incredibly brilliant." Dr. James Oldroyd (from the Korean business school SKK GSB) is probably the world's greatest expert on the measurement of cold calling. He examined ...