Opinions expressed by Entrepreneur contributors are their own. Your brand is no longer just about you or your company. Now, branding is all about the individual. They are seen as symbols representing ...

As digital brand communities dramatically grow in popularity, it makes sense to explore some high-profile examples. The customer-experience industry is undergoing a shift to mobile and niche platforms ...

Founders gathered at the French start-up incubator La Station F, an example of a community of practice. When Neil Armstrong walked on the moon in 1969, he carried a flag from the Explorers Club in ...

Unfortunately, this book can't be printed from the OpenBook. If you need to print pages from this book, we recommend downloading it as a PDF. Visit NAP.edu/10766 to get more information about this ...