Can the digital ad industry’s signal-loss pain be Experian’s gain? Experian has two new identity-focused products that simplify its marketing offerings and aim to give digital marketers a more ...

Leveraging Experian's Graph, Attain expands its reach and addressability across multiple devices, offering innovative solutions for advertisers in a cookie-less ecosystem LONDON, Dec. 29, 2023 ...

Life science marketers will be able to better measure the exposed audiences for a more complete, accurate, and transparent view of campaign engagement and effectiveness ...