There's a science happening right in front of our eyes as we walk down the sidewalk or peel off on a highway exit for a bite to eat. It's not just coincidental that so many of the logos and branding ...

Scent marketing is a major thing in the fast food world. McDonald's allegedly uses diffusers to waft in welcoming smells and ...

Some brands wear their geography like a nametag. KFC — short for Kentucky Fried Chicken — is practically a billboard for a place, conjuring Southern porches, secret spice blends and a folksy Americana ...