AI in marketing. AI is changing customer acquisition in financial services by optimizing targeting, personalization and media buying to reduce costs and increase engagement. Predictive AI models.

Macrobond, the global platform for macroeconomic and financial data, today announced it has been named to G2’s 2026 Best Software Awards, earning recognition in the Best Financial Services Software ...

Salesforce Inc. said today it’s bringing artificial intelligence technology into the insurance industry vertical with a new platform called Financial Services Cloud for Insurance Brokerages, with ...

How do you manage and utilise the customer data that companies are overflowing with today? This is where customer data platforms (CDPs) come to the rescue. They say (figuratively speaking): “Let me ...

Cyder initially launched as a data platform in 2021 to help banks get real-time customer data. It expanded to the loyalty business in 2024 when it raised a $1.5 million pre-seed round with MaRS ...

Digital transformation is changing how financial services providers are working to deliver their products to consumers, and cloud-based technology platforms powered by massive amounts of data are ...

FRISCO, Texas--(BUSINESS WIRE)--Tax Status, Inc., a leader in tax data intelligence solutions, today announced the launch of TaxStatus LeadGen, a groundbreaking turnkey lead generation platform that ...

Financial services brands are at a crossroads. The industry is shifting from tradition to innovation, causing many organizations to rethink the way they connect with customers. But many leaders, ...

LONDON and REDMOND, Wash. — Oct. 13, 2025 — LSEG and Microsoft Corp. on Monday announced the next step in their multiyear, strategic partnership: transforming access to LSEG-licensed financial data ...

Forbes contributors publish independent expert analyses and insights. Writes about the future of finance and technology, follow for more. Financial institutions are adopting AI at an increasing rate, ...

San Diego-based Tealium introduces CloudStream, a unified solution that eliminates data duplication while connecting real-time collection with cloud activation. Enterprise impact. Enables faster ...