Successful companies create a highly effective sales funnel to turn audiences into customers. Your business can do the same. Can small businesses outperform their larger competition? Recent history ...

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...

Most companies reach a inflection point where it's vital to invest at the top of the funnel. If they don't, continued market share hangs in the balance. As a demand generation marketer for most of my ...

This is one of countless examples of how the funnel has been adapted over the past century but it also illustrates how you can attribute marketing strategies to each stage of the funnel – and you can ...

People need to develop trust in your product and brand. They need to learn more before they part with their hard-earned cash. They want to know whom they are buying from and if your product is the ...

CS Odessa (www.conceptdraw.com) has introduced an addition to ConceptDraw Solutions for ConceptDraw Pro to support documentation and graphics that deal with marketing information and data. The $25 ...

An ideal B2B marketing campaign varies based on where your prospects are in their buying journey. It starts with helping them recognize their problem at the top of the funnel, moves to providing ...

Co-Founder and CMO of Content Monsta, a digital marketing agency focused on multi-media content production and marketing strategy. The once-reliable sales and marketing funnel has evolved beyond its ...