The revival of toys from childhoods gone by is fairly common practice among marketers. Trading heavily on nostalgia, reboots seem to crop up once a toy’s original target reaches parenthood. The ...

Loveable or creepy? Depends on who you ask. Furby, the ’90s toy phenomenon that divided kids and parents into opposing camps when it first hit stores and quickly became a craze, is making yet another ...

Hasbro Introduces a New FURBY Creature that Delights Kids with Engaging Gameplay, Creating New Connected Play Experiences with Regular Content Updates via Bluetooth® PAWTUCKET, R.I.--(BUSINESS ...

PAWTUCKET, R.I.--(BUSINESS WIRE)--The wait is over… the furb-nomenon that took over the world has returned. Today, Hasbro, Inc. (NASDAQ: HAS), a global leader in play, announced that the next era of ...

Just when you thought Furby couldn't get any cuter and smarter, it has. Roughly four years after Furby underwent a modern reinvention to re-emerge with LED eyes and app-connectivity -- and a cuddly ...