One day, in the great land of America, a few businessmen got together and said, “Folks, we all work for Geico and want them to succeed. Let’s do some branding.” “How can we make them succeed with ...

In an era where attention spans dwindle and content consumption patterns evolve, brands are seeking new avenues to engage audiences beyond traditional advertising formats. However, crafting ...

While Geico was investing in marketing and neglecting IT, its rival Progressive was investing in technology and gaining ...

Brand building can be defined as “Building the perceptions of your target audience.” Those who work in marketing usually say that in order to really build your brand you need to be consistent in your ...

Geico is taking a fresh approach to insurance advertising with a new brand platform that shifts focus from pure savings to the emotional satisfaction of making smart financial choices. The campaign, ...