Geico is using generative AI to enable its gecko mascot to give podcast interviews and react to live events.

WASHINGTON--(BUSINESS WIRE)--Maxwell the Pig is crisscrossing the campaign trail to let voters know why he’s expressly qualified to be advertising’s 2012 icon of the year. “Most people know I work for ...

Probably not. His is an iconic role, which places him firmly in the tradition of brand characters. Compare him, then, to the Geico Gecko. Perhaps the most self-aware of the brand characters, the Gecko ...

EXCLUSIVE: Hollywood's Most Brutal Divorce Takes Astonishing New Turn — With 'Stalker' Now Forcing Estranged Couple Alice Evans and Ioan Gruffudd Back Into Court Tom Cruise is living up to his Top Gun ...

Will he join the GEICO Gecko on advertising Walk of Fame? WASHINGTON--(BUSINESS WIRE)-- Maxwell the Pig is crisscrossing the campaign trail to let voters know why he’s expressly qualified to be ...