Ashok Kamal is cofounder and CEO of green social media marketing company Bennu. When I told VentureBeat I wanted to write a piece about the rise of green gamification — the use of games to make ...

From stomping on Koopas and collecting coins as Mario to "catching 'em all" in Pokemon, we and countless others were enthralled by video games during our childhoods. It was our guilty pleasure, much ...

Gamification, the incorporation of elements of game-playing such as point scoring, advancing levels and competition, promises to transform the way businesses engage their employees when it comes to ...

Gamification solves a few primary needs of the Lifestyle apps. It engages users and builds the stickiness of the app. Users want to keep coming back and see if they can get more out the rewards or not ...

Intense engagement doesn’t align with buy-and-hold behavior Making financial chores more engaging can be a great way to nudge us to stick to the drudgery of saving and budgeting. But when applied to ...

Happn is an interesting little dating app when it comes to how it handles your personal geography. With Tinder, you can swipe in any city, but hell if you are going to try to date someone 3000 miles ...

Something creeped me out one recent week when two separate PR sources pitched me on new gamification approaches powered by Metaverse technologies. It probably did not help that I was still reeling ...