Geofencing technology is revolutionizing how businesses engage with customers, manage operations, and ensure security in 2024. Companies can activate location-specific actions and strategies by ...

Did you know TNW Conference has a track fully dedicated to exploring how technology will shape the ever-evolving marketing landscape this year? Check out the full ‘Rebrand‘ program here. Geofencing — ...

Opinions expressed by Entrepreneur contributors are their own. As a retailer, you’re always looking for new and innovative ways to attract customers and increase sales. One method that has gained ...

With the growth of mobile phone usage (worldwide penetration is expected to reach 63.4 percent by the end of 2019), mobile marketing has been growing by leaps and bounds. More recently, marketers have ...

Today, digital technologies dictate the rules of customer engagement. Small businesses often face an uphill battle in this new and highly charged environment versus larger competitors with more ...

You may have heard of geofencing by now – but what is it, and how can your organisation benefit from the technique? Let’s take a look at some of the key vendors and why it might be useful for your ...

Mobile commerce has risen to the point that spend on mobile now accounts for over two thirds of all ecommerce spend. This shift is having a major and sometimes devastating impact on the retail sector.

A tool that monitors your location and immediately alerts authorities could either be a public-health carrot or an authoritarian stick. Even if it were to end today, the COVID-19 crisis will leave an ...