Advertisers may see reporting discrepancies in Google Ad Manager, affecting how they track performance and optimize campaigns ...

Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can ...

Google has reversed a decision on its more than five-year plan to phase out third-party cookies. The company announced Tuesday that it will keep third-party cookies ...

Google Ads now lets advertisers connect external data to conversions, improving measurement and performance.

Google is now enforcing its EU User Consent Policy more aggressively, and advertisers are seeing the fallout. Why we care. As of July 21, if your website isn’t using Consent Mode v2, Google ...

Google has released version 2.11 of the Google Ads Editor, which includes over 15 new features and removes a couple of older features. The full list of features is below, as Google posted on its site.