Google Analytics is a crucial part of any online marketer’s toolbox. Getting analytics data starts with a proper installation of the tracking code. Thankfully, Google Tag Manager makes this process ...

If you use Google Analytics (GA) – like a large portion of the web – it’s possibly time to start thinking about Google Tag Manager (GTM). GTM is Google’s tag management system that conveniently, also ...

Google is expanding its digital marketing capabilities with the introduction of the Google Tag Manager. Supporting both Google and non-Google website tags, the Tag Manager consolidates tags through a ...

Tracking outbound link clicks can give you some great insight into the user behavior of your website. Your website probably has internal links on your web pages to help users explore your website. You ...

Setting clear goals allows you to see if your marketing and sales efforts are achieving the results you want. There are many good tools available to help you monitor your progress, but not all of them ...

A lot has been said about Google Tag Manager, and the many benefits that it has given to many digital marketers. Here's a list of its many uses. Google Tag Manager is a powerful, free tool that ...

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