How Google Privacy Sandbox is a privacy-first alternative, and how it fits into the future of cookieless marketing and advertising. Editor's note: Late in the day on ...

Google today launched the Privacy Sandbox for Android. The intention is to make ad tracking on Android more secure and private without using the “blunt” method ...

Google’s latest update to its Privacy Sandbox comes at a critical juncture as the company rethinks its approach to phasing out third-party cookies from its Chrome ...

Google gave third-party cookies yet another stay of execution. And the digital ad industry is not shocked. For companies that have been testing Google’s cookie ...

Google is attempting to assuage concerns that it will somehow bypass the privacy-friendly rules it's introducing in place of third-party cookies in Chrome. With the changes expected next year, the ...

Small ad-tech firms are raising competition concerns over Google’s long-brewing cookies alternative, Privacy Sandbox, at a time when the internet giant’s digital ...

I find it to be a real shame about the confusion around the Web as to what the term "sandbox" means. Google, of course, would not admit to it and I do not blame them. But there are so many different ...

The Privacy Sandbox is Google’s initiative for building a more private web, and a key aspect involves phasing out support for third-party cookies in Chrome through ...

As Google prepares to remove third-party tracking cookies from its Chrome browser later this year, publishers, advertisers, and the UK Competition & Markets Authority ...

The Google Sandbox concept dates back to 2004, and back in 2005, Google's Matt Cutts said there is no sandbox then as well. However, many SEOs felt there still was a Google Sandbox. In fact, just a ...