The WPP-owned advertising firm had committed to doubling the amount of money it allocates to women's sports earlier this year. By Alex Weprin Senior Editor Advertisers have bought in to women’s sports ...

This column begins with a conversation I had with Horizon Media's Bill Koenigsberg one month ago -- about a week before news broke that WPP was rebranding GroupM as "WPP Media." "It's a nice story ...

If you were wondering whether Brian Lesser was planning to take some time off after handing the CEO reins of InfoSum to Lauren Wetzel last week – here’s your answer. On Wednesday, WPP announced that ...

TV’s annual “upfront” negotiations, when networks try to sell as many TV commercials as possible, is a tough, high-pressure moment. But here’s some relief for NBCUniversal, Disney and Paramount: They ...

WPP has named Brian Lesser Global CEO of its GroupM media investment arm, replacing Christian Juhl, who will take a new role within the holding company, per a release. Lesser was most recently ...

GroupM has more than doubled its annual media spending on women’s sports following the launch of a dedicated marketplace for the category in March, according to a press release. The timeline beats the ...

EXCLUSIVE: At an age when most teenagers are trying to master basic hygiene, Sharb Farjami was working full time in the advertising business. Today, roughly three decades after that early start, he ...

GroupM has been awarded a three-year global media strategy and media buying contract with Chinese smartphone company, Honor, with the option for a one-year extension, Campaign can reveal. The contract ...

NEW YORK - In a move to enhance its commerce media capabilities, GroupM, the media investment group of WPP (LON:WPP), has announced a strategic partnership with Incremental, a provider of neutral ...

Electronic Arts has appointed GroupM as its global media agency following a competitive review managed by ID Comms. GroupM’s T&Pm was the incumbent on the account, but a group solution from GroupM ...

NEW YORK--(BUSINESS WIRE)--TVB, the not-for-profit trade association representing America’s local broadcast television industry, today announced the winners of this year’s TVB Excellence Awards and ...