Header bidding-enabled ad spend is on the upswing thanks to mobile. And though it’s still early days for in-app header bidding adoption, that train’s just about ready to leave the station. The number ...

Header bidding is coming to mobile apps, via a solution Rubicon Project is beta testing with 20 publishers. Early results for the product, FastLane, saw CPM increases of up to 300%. Rubicon will ...

Rubicon Project is beta testing header bidding for mobile apps with its FastLane product. In early test results with 20 publishers, FastLane is producing CPM increases of up to 300%, according to ...

The impact of header bidding on desktop-based advertising has been well documented, giving an increased level of fairness within ad auctions which was not present under waterfall systems. However, a ...