TripleLift is throwing its hat into the server-side header bidding ring. On Tuesday, it rolled out its wrapper, Apex, which lets publishers bring in demand for their in-feed native ad placements.

Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

How do you do more in the same time? Tools. If I use Photoshop®, why do I need other tools? They are faster. Sometimes you need beautiful creatives, so you use Photoshop®. At other times you need ...

Ad-space sales or affiliate ads allow a blogger or website owner to monetize his virtual real estate. On the free Blogger platform, the sidebars and footers of the blog feature gadget areas for the ...

Overcoming the banality of a standard banner ad in favor of a custom unit requires a lot of work. Buyers need to work with creative tech companies to build the units, and publishers need to adjust ...

These cryptic words, presented in a 468-by-60-pixel image, appeared 30 years ago in the online edition of Wired magazine. This first banner ad invited users to “click” in an era when advertising was ...

Banner advertising helps companies retain customers by bringing them back to a company's Web site faster and encouraging them to spend more. Total spending on Internet advertising now exceeds spending ...

This article was taken from the June 2013 issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and get your hands on ...

On Oct. 27, 1994, Wired magazine’s digital affiliate HotWired ran what later became known as the web’s first banner ad. And the internet has not been the same since. Despite how much people complain ...