Shirofune, a digital advertising automation platform provider, has released reporting and automatic optimization features for brand awareness, moving beyond lower-funnel metrics to higher-funnel ...

You check your dashboard and see hundreds of numbers. Traffic is up. Clicks look fine. Someone on Twitter says your brand awareness is “growing.” And yet… revenue feels random. You are doing marketing ...

It’s the end of the quarter and for B2B marketers everywhere it means one thing… analysing the heck out of your online marketing activity from the past 3 months, measuring its lead generation success ...

With just 26% of organizations currently conducting separate measurement and attribution for their account-based marketing (ABM) programs, the low adoption rate suggests that while many organizations ...

Your sales funnel is bleeding money. Every day, potential customers enter your funnel, and somewhere along the way, they disappear. The question isn’t whether you’re losing potential customers, it’s ...

YouTube is a cornerstone of paid video advertising, offering unparalleled reach and creative possibilities. But for marketers, it’s also one of the most challenging platforms to measure effectively.