Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. In an on-demand, digital-first world where one’s first ...

To cut through the noise, you need to create insightful, experience-based content, focus on original thought leadership, prioritize interactive and engaging formats, refresh and repurpose ...

Staring at your content calendar with dread because you need to create more content? You’re not alone. But what if you could triple your content output without tripling your workload? That’s exactly ...

Creating a quality piece of content is hard work. Depending on the size of your team, it may involve dozens of hours and several stakeholders. How can you simplify this process and keep everyone on ...

Evergreen content keeps working long after it’s published. Learn what it is, why it matters for SEO, and how to create content that stays relevant and ranks. Evergreen content is like that unicorn ...

Structure content for AI search so it’s easy for LLMs to cite. Use clarity, formatting, and hierarchy to improve your visibility in AI results. In the SEO world, when we talk about how to structure ...