Mobile app development is the new buzz word in the arena of technology. Considering the fact that there are over 700,000 apps on Play Store as well as App store, that doesn’t come much as a surprise.

The world is on the cusp of major changes in mobile communications and marketing, heralded by the introduction of the iPhone and similar devices such as the Blackberry, Android and Palm Pre. In March ...

Targeted social media campaigns, referral programs, and partnerships with fintech influencers can drive early adoption. The ...