HubSpot, the inbound marketing and sales platform, conducted research around video content that found 54 percent of respondents (your potential customers) wanted to see video from brands they support.

If your video requires a script, these tips will help you write one in a style that appeals to your intended audience. By focusing in on your YouTube video’s goal and creating a storyboard for the ...

: it’s digestible. Much like pieces of written content that are simple – which are few and far between – it’s easier for your audience to consume. If you’re struggling to tell your prospects what you ...

Video sales letters can help your business increase the number of leads or sales you get almost overnight. In the direct mail days, "sales letters" were the ultimate marketing tool to land customers ...

Videos have proven themselves as powerful selling tools, with 86% of marketers incorporating them into their marketing strategies because of higher success in generating leads. While there are many ...

As any aspiring screenwriter knows, the process of writing a movie script isn’t easy. But if you break it down into its discrete parts—the type of script, a strong premise, solid plot, believable ...

Opinions expressed by Entrepreneur contributors are their own. By now, you have probably heard of ChatGPT. Students, researchers, businesses and just about everyone can use this innovative software to ...