A new study suggests that the phonemic composition of words influences as how beautiful we perceive them to be, and how well ...

As ubiquitous as colored pencils and alphabet posters, lists of “sight words” have long been a fixture in kindergarten and 1st grade classrooms. These inventories identify some of the most commonly ...

Which words do we find beautiful? And do beautifully sounding words stick better in memory? A new study led by linguist Theresa Matzinger from the University of Vienna suggests that the phonemic ...

People will be more likely to remember what you say when you use these types of words. Capturing people’s attention is great. But it won’t do you or your business any good if people don’t remember ...