If you ever watched the iconic show Inside the Actor’s Studio, with James Lipton, you know all too well one of the notorious questions he asked during each interview: “What’s your favorite word?” I ...

It's important to note that there are "you" statements that are good for communication. For example, “you-positive” statements are simply sentences that begin with the word “you,” followed by a ...

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. When people hear the term personal brand statement, they often ...