Snowflake and IPG's Acxiom team up to power AI-driven marketing with secure, cloud-native data tools for global brands. The partnership modernizes outdated data practices, giving brands real-time ...

Dedicated Business Unit Unveils World’s Most Expansive Retail Media Network Platform to Address Brand Needs for Advertising in Retail Media NEW YORK--(BUSINESS WIRE)--IPG Mediabrands, the media ...

IPG launched Mediabrands Health, a center of excellence (COE) that sits within IPG Mediabrands, on Wednesday morning (28 August). The formalised establishment of Mediabrands Health is intended to ...

It has long been known that the hyper-fragmentation of consumer brands -- especially rapidly emerging challenger brands enabled by digital commerce platforms -- have been eating the lunch of ...

IPG Engine is the First Integrated Marketing Platform Powered by Adobe GenStudio, Using AI and Data to Automate and Scale Creative Content Adobe to Leverage Acxiom Data and Identity Products to Enrich ...

IPG Mediabrands, the media and marketing solutions division of Interpublic Group (IPG), and Acxiom, the connected data and technology foundation of IPG, today announced the launch of Acxiom Contextual ...

NEW YORK--(BUSINESS WIRE)-- Today at IAB NewFronts, T-Mobile (NASDAQ: TMUS) announced a landmark strategic partnership with IPG Mediabrands, the media holding company within the Interpublic Group of ...

It’s a strategy embraced by all the other holding companies in the region in which separate media brands are overseen by common management arms. GroupM and Omnicom Media Group have proven just how ...

RESTON, Va., May 4, 2023 /PRNewswire/ -- Comscore, Inc. (SCOR), a trusted partner for planning, transacting, and evaluating media, today announced an expanded partnership with MAGNA, the investment ...

A multibillion-dollar merger between two holding companies is moving forward based on an unusual deciding factor: brand safety. On Tuesday, Omnicom and IPG agreed to a consent order with the Federal ...