Identity graphs have already transformed data-driven marketing. But according to Tom Zawacki, chief growth officer, and Keith Camoosa, chief product and technology innovation officer at Acxiom, the ...

When you lose something important, you want to get it back. That’s the human instinct driving the conversation around signal loss. Marketers rightly feel an urgency to get back to a higher level of ...

Identity Graphs have emerged as a way to bring customer data together in a centralised place. But when it comes to marketing and discovering new audiences, this technology is about so much more than ...