Identity graphs have already transformed data-driven marketing. But according to Tom Zawacki, chief growth officer, and Keith Camoosa, chief product and technology innovation officer at Acxiom, the ...

When you lose something important, you want to get it back. That’s the human instinct driving the conversation around signal loss. Marketers rightly feel an urgency to get back to a higher level of ...

WILMINGTON, Del., Feb. 25, 2025 /PRNewswire/ -- Data360, Inc. has expanded the data available in its Identity Graph to allow deeper identity mapping, which is essential for healthcare marketers ...

In 2022, Jax sang "I know Victoria's secret / She was never made for me and you.” Later that same year, Victoria's Secret, once known for its narrow beauty standards, underwent a remarkable ...

Major leap in the integration of TransUnion and Neustar marketing capabilities allows company to deliver more accurate identity resolution and demographic enrichment CHICAGO, Jan. 04, 2024 (GLOBE ...

Over the past decade, marketers have become experts in identity resolution. We’ve mapped behaviors across devices, stitched together customer records, and built sprawling graphs that promise a ...

Data plays an integral role in the success of a marketing campaign. Without data, it's impossible to understand what your customers want or how they interact with your brand online. Modern businesses ...

For years, identity was treated as a security component. It was a necessary layer in the stack, an IT-owned function, a line item under "access control." That thinking no longer matches reality.