Interactive digital billboards are not just transforming the streets, they are setting a new standard for how companies interact with their audiences. The Fast Company Executive Board is a private, ...

Immersive Gamebox and Warner Bros. Discovery have teamed up to launch a new augmented reality gaming experience based on the Batman franchise at physical venues in around the world. Immersive Gamebox ...

La Jolla Playhouse has announced full programming for the 2026 WOW Festival of immersive, interactive and site-inspired work, presented in partnership with UC San Diego. The WOW Festival will take ...

The most advanced brands are already stitching AI and AR into complete customer journeys rather than treating them as one‑off stunts.

The overwhelming success of “Barbie” shows that people are still more than willing to sit for hours in the pursuit of entertainment. Other than wearing pink, though, the experience is passive — and no ...

Milestone marks a significant achievement in the adaptation of immersive technologies to enhance the capabilities, effectiveness, and safety of the US Military Services NEW YORK, NY / ACCESS Newswire ...

Following in the footsteps of ILM Immersive’s (formerly ILMxLAB) “Vader Immortal” game and the company’s virtual reality experiences “Star Wars: Secret of the Empire” and “Avengers: Damage Control,” ...

After recently producing The Collective, winner of the LA Theatre Bites Best Immersive Show Award and Encore Producers' Award at the 2023 Hollywood Fringe Festival, Last Call Theatre returns with a ...

BOSTON - A museum in downtown Boston is taking interactive art to a whole new level with an immersive experience for visitors. "We like to reignite that childlike wonder and that's a feeling when ...

Corporate event production is evolving fast — not just in what technology can do, but in how it shapes the attendee experience. AV and digital tools are now designed to engage, respond, and adapt in ...

GREENWOOD, Ind. (WISH) — An ambulance with no wheels and a hospital room where no patients will ever check in may seem to be unlikely reasons for celebration – until you understand the way Franciscan ...

Two people use a touch screen displayed on the walls of the new immersive training room in NCCU's nursing department. Credit: Courtesy of North Carolina Central University For undergraduate nursing ...