The headset opens up immersive new opportunities for dramas, documentaries, music videos, and beyond. Some filmmakers and ...

Apple will debut a second short film from its "Prehistoric Planet Immersive" series for Apple Vision Pro users on April 19th. Apple included a handful of Immersive Video experiences along with the ...

A recent report by Mordor Intelligence forecasts that the XR market is projected to deliver USD 44.14 billion by 2030, reflecting a massive 43.36% CAGR. Momentum around XR is clearly building across ...

As Apple Vision Pro approaches its second birthday, there's still not much Apple Immersive Content available for the platform. That's set to change as the production pipeline has finally solidified ...

As part of a two-day event hosted by Apple at its Cupertino developer center, the company, famously known for the iPhone and the Vision Pro, gave some pretty in-depth presentations detailing the ...

Apple has developed a proprietary — even mysterious — “fisheye” projection format used for their immersive videos, such as those played back by the Apple Vision Pro. What’s the mystery? The fact that ...

Apple has just debuted the first scripted film captured in Apple Immersive Video and made specifically for the Vision Pro headset. Designed to put viewers in the center of the action, the new movie, ...

The immersive Apple Vision Pro is not complete without dedicated experiences, and Cupertino has released the first immersive movie on the Apple TV app for users to access for free. The film was said ...

Vision Pro Immersive Video makes it the ultimate entertainment device, according to Apple, as the company highlighted the entertainment capabilities of its spatial computer. The company previewed ...

Apple has released a new companion app called Apple Immersive Video Utility for Vision Pro owners that allows them to organize and manage immersive content with the help of a Mac. The utility, which ...

Apple today plans to release an Apple Immersive Video that features the best of the 2023 MLS Cup Playoffs. It is the first-ever sports film captured in Apple Immersive Video, and it will be available ...

At the third annual Immersive Art Fest, art is climbing the walls of just about every surface at The Bushnell, a vast nearly century-old building in Hartford. Art forms that will be on view Sunday ...