The first entry in the classic book The 22 Immutable Laws of Marketing, by Al Ries and Jack Trout, is the Law of Leadership. As the authors state it, "It's better to be first than it is to be better." ...

It's gratifying to see the increasing popularity of marketing measurement. You can barely get through an article on marketing these days without seeing "ROI" or "metrics" in the copy. Google search on ...

This book is a wonderful representation of 'Immutable law' #7 - the 'law of extension' - there's an irresistible pressure to extend the equity of the brand. What was a highly successful marketing text ...

B2B tech marketing is constantly shifting as products, channels, and strategies evolve. However, some core principles remain constant amid all the change. An infographic (below) from Team4, which was ...

This father-daughter marketing team, authors of The 22 Immutable Laws of Marketing, believes that evolution is a useful analogy for marketers. Throughout the book, readers are encouraged to think of ...