CAMBRIDGE, Mass., Dec. 9, 2024 /PRNewswire/ -- Akamai Technologies (AKAM), Inc. (NASDAQ: AKAM), the cloud company that powers and protects life online, today released a new study showing Akamai ...
Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of ...
For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...
Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.
SAO PAULO, Oct 24 (Reuters) - Extensive product segmentation at Itaú Unibanco Holding SA is helping mitigate the impact of across-the-board reductions in lending rates and fees for financial services ...
Study respondents also reported unquantified benefits, including the ability to integrate Akamai Guardicore Segmentation with existing security tools like security information and event management ...