Managing director at TERRITORY Influence, a leading social media and influencer marketing agency activating 4 Mio creators for CPG brands. In the ever-evolving landscape of communication, influencer ...

Whether you're selling pepperoni or POS systems, the same principle holds: People trust people. That’s why foodservice brands — from equipment manufacturers to ingredient suppliers — are turning to ...

Influencer marketing is not about getting millions of views on TikTok. It’s about influencing a specific group of customers, who could be reached on many different channels, such as LinkedIn, Facebook ...

Many business-to-business companies have at some point likely considered collaborating with B2B influencers as part of their marketing strategy for expanding their audience. Measuring influencer ...

For FMCG and consumer brands, social media endorsements offer a whole new world of opportunity. A YouTube star with 7 million fans can expect to be paid $300,000 per brand endorsement, while popular ...

This edited extract is from B2B Influencer Marketing by Nick Bennett ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Just a few years ago, B2B influencer marketing was a niche ...

B2B brands can build trust and engagement through authentic, influencer-driven marketing strategies. Employees and niche influencers are key assets for creating genuine, impactful B2B content. With ...

The word ‘influencer’ almost always throws up associations to the B2C world with young fashionistas and beauty bloggers flogging the latest piece of merchandise they’ve received through the post.

The foodservice industry is experiencing a shift in how equipment manufacturers, food distributors, and service providers connect with their customers. As digital transformation accelerates, B2B ...

How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their ...

Influencer marketing is now firmly planted in the B2B world, judging by the 2023 B2B Influencer Marketing Report, a study from TopRank Marketing, conducted by Ascend2. Of the professionals surveyed, ...

Have you started your influence marketing strategy this year? It is quickly becoming the way to reach audiences, especially if you are struggling to make your social media efforts pay off. You see, ...