Most retailers are succeeding in collecting customer data from numerous channels, but do they have the right tools to analyze the information? Big Data, according to this infographic, can offer ...

These days, everybody wants to throw around the phrase “big data” like it’s some kind of savior that’ll combat shorter attention spans and the demand for increasingly granular marketing messages ...

Nike’s first big game ad in 27 years and other purpose-driven spots won the night, while ads built on celebrities, humor and politics had an uneven showing.

Small businesses are constantly collecting pockets of data, but are they using it correctly and getting the most of the data for better business decisions? Our friends over at GetApp recently surveyed ...

The power of big data is enormous, but so is the stress of trying to tap it for all it's worth. We now produce data in staggering amounts, and marketers aren't always sure what to do with it or how to ...

This infographic from NetApp looks at Big Data at the 2012 Summer Olympics. NetApp notes “the figures are staggering,” with over 60 gigabytes of information expected to flow across British Telecom’s ...