Intent Is The New Identity: Why CMOs Must Lead The Next Era Of AI Governance

As agents act on behalf of brands, marketing leaders must help design the passports that define acceptable behavior.

AI-Driven Intent Data Gains Traction As Sales Teams Look Beyond Lead Lists

Intent data gains traction as Leadpoet raises 750,000 dollars pre seed and reaches 1 million dollar run rate by using AI to ...

Google research points to a post-query future for search intent

Google signals search’s next phase: small multimodal models on devices infer intent from behavior before a query is ever ...
adexchanger

Intent IQ Has Patents For Ad Tech’s Most Basic Functions – And It’s Not Afraid To Use Them

Is cross-device ID graph operator Intent IQ planning to sue all of ad tech? Probably not. But an unusual dilemma has programmatic vendors and ad tech platforms worried about a flurry of potential ...

Google Ads no longer runs on keywords. It runs on intent.

If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and PPC strategy.

Google’s New User Intent Extraction Method

Google's new user intent extraction research shows the direction they're taking for the next generation of on-device AI ...
Destination CRM

Customer Intent: Elusive, but Not Impossible to Obtain

Customer or buyer intent refers to the motivations that drive consumer behaviors—not simply what they want, but why they want it. The ability to discern the whys behind the whats is obviously ...
SDxCentral

Intent: Don’t Tell Me What to Do! (Tell Me What You Want)

Intent-based networking is progressing with properties that deliver all kinds of benefits. David Lenrow discusses the benefits to building intent-based SDN systems. When many people work independently ...