adexchanger

Rubicon Project Buys Header Bidding Tech Startup RTK.io For $11 Million

Rubicon Project acquired header bidding management and analytics platform RTK.io for $11 million in cash on Monday. The plan is to integrate RTK.io’s tech and analytics functionality into Rubicon ...
B and T

Rubicon Project launches Industry First In-App Mobile Header Bidding Technology

Rubicon Project has released the next generation of its header bidding feature, FastLane, following the success of its recent beta launch where initial users on the desktop platform enjoyed triple ...
The Drum

Rubicon Project to simplify header bidding offer with $11m RTK acquisition

The all-cash deal to acquire New York-based RTK will build on Rubicon’s Prebid, the same framework as header bidding solution Demand Manager, which launched in May. Founded in 2014, the programmatic ...
adexchanger

Rubicon Project Beta Testing Header Bidding For Mobile Apps

Header bidding is coming to mobile apps, via a solution Rubicon Project is beta testing with 20 publishers. Early results for the product, FastLane, saw CPM increases of up to 300%. Rubicon will ...
Marketing Dive

Rubicon Project paves way for header bidding in mobile apps

Rubicon Project is beta testing header bidding for mobile apps with its FastLane product. In early test results with 20 publishers, FastLane is producing CPM increases of up to 300%, according to ...
Yahoo Finance

Ad tech company Rubicon Project's stock is tanking after it admitted it had been slow to jump on the header bidding trend

Ad tech company The Rubicon Project saw its stock drop more than 30% in trading on Wednesday as analyst downgrades spooked investors. The stock had opened at $9.50 but fell to a low of $9.00. The ...