Lego designed its new interactive smart brick
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There may be plenty of Harry Potter LEGO sets already, but the release cadence is not slowing down one bit in 2026. A big new batch is now available, including the gorgeous display piece depicting key scenes and characters from the Sorcerer’s Stone.
Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart technology to your Lego builds, thanks to a new smart brick. It's not just a lone brick,
The humble Lego brick is having a dramatic technological makeover that could transform how kids – and a fair few adults – play with the iconic toy.
LEGO’s new Jeep Wrangler Rubicon set includes a duck Easter egg, working suspension, steering, and a V6 that kids can actually see in action.
Lego’s 2026 debut as an F1 Academy entry isn’t simply about entering a new series. It’s a deliberate move to expand who gets to step onto the grid, pushing the racing world further to look more like the fans shaping it. The brand’s first-of-its ...
LEGO is introducing a new way to make its upcoming sets more interactive than ever before: Smart Play. The system uses Smart Tags, which are 2x2 tiles that house digital IDs telling nearby Lego Smart Bricks and Minifigures how to behave.