The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

LEGO's Smart Play technology revolutionizes Star Wars building sets with immersive features, and the first three are open for ...

LEGO SMART Play is HERE. And that means that your LEGO sets are evolving into even more awesome versions of themselves. LEGO ...

Everything you need to know to preorder the upcoming Star Wars-themed SMART Play LEGO sets, with SMART Bricks, tags, and ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

Star Wars LEGO sets. We’re headed into an exciting year for Star Wars, with The Mandalorian and Grogu leading the franchise ...

Lego will soon release the first wave of its new interactive SMART Play sets, starting with three Star Wars sets that launch ...

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

Just be aware that this BB-8 model is much smaller than the one Lego released back in 2017. The new BB-8 ( model No. 75452) ...

"Memories of the thrilling Battle of Hoth scenes come flooding back with this LEGO® Star Wars™ AT-AT Driver Helmet buildable model kit for adults (75429). Take time out to enjoy a complex, hands-on ...