Once upon a time, I adored Lay’s barbecue flavor potato chips so much that I could happily finish a bag by myself in one go. My mother soon became so irritated with her otherwise perfect daughter that ...

Lay’s has rolled out the largest brand redesign in its nearly 100-year history, turning the spotlight back to the humble potato that started it all. The new visual identity, created by PepsiCo’s ...

PepsiCo’s Lay’s has become the latest in a series of household names that are redesigning their brand with a more modern edge. PepsiCo announced the “largest brand redesign in Lay’s nearly 100-year ...

American crisp brand Lay's has updated its classic red and yellow logo with sunbeams to celebrate the almost 100-year-old brand's agricultural heritage. The updated logo maintains the brand's ...

During the upcoming 2026 FIFA World Cup, your snacks can have international seasoning, too. Lay's has some new potato chip flavors coming to stores ahead of the big event to help fans "experience the ...