Snap has introduced ray tracing technology to its AR Lens Studio for developers around the world, the company announced on Wednesday. Ray tracing is a technical capability that allows for realistic ...

Snap announced that it’s rolling out ray tracing for the Snap AR platform starting today. The new tech allows developers to incorporate light-reflection effects on objects in their augmented reality ...

Snapchat is revolutionizing augmented reality with its introduction of ray tracing technology to the AR Lens Studio for developers. The technology allows for realistic renderings of light and shine on ...

In modern gaming, lighting is king and there’s never been a more wondrous thing than ray tracing. Ray tracing is an old, but now widely, available technology that realistically renders light and ...

Speaking with GamingBolt, Viglione said that “ray tracing will be the lens flare” of the next console cycle becoming as common as lens flare. “With the new tech, there will be reflections everywhere,” ...