Austin, Aug. 12, 2025 (GLOBE NEWSWIRE) -- The Marketing Attribution Software Market was valued at USD 4.8 billion in 2024 and is projected to reach USD 14.0 billion by 2032, expanding at a CAGR of ...

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Heather Pidgeon, VP of Services at iProspect. As ...

The multi-touch marketing attribution software market is anticipated to grow at a robust CAGR of 13.1% from 2022 to 2032, reaching a valuation of US$ 4.8 billion. The main factors propelling the multi ...

DUBLIN--(BUSINESS WIRE)--The "Marketing Attribution Software Market by Component (Solution and Services), Attribution Type (Single Source, Multi Source, and Probabilistic or Algorithmic), Organization ...

Marketing attribution tracks and connects customer communications back to the channels that the customer interacted with, and the data gleaned from these connections has the power to bolster your ...

Many data-driven companies are assessing the performance of their digital channels holistically with marketing attribution tools and software. These tools can be extremely handy when it comes to ...

When it comes to marketing strategies, nothing is more important than analyzing and measuring every campaign’s actual effectiveness, influence, and ROI. Without these measurements in place, how can ...

NEW YORK, Jan. 31, 2019 /PRNewswire/ -- Growing need to track customer behavior for targeted marketing activities to drive the marketing attribution software market ...

DUBLIN, March 20, 2019 /PRNewswire/ -- The "Multi-Touch Marketing Attribution Software Market by Component (Solution and Services), Organization Size (SMEs and Large Enterprises), Deployment Type ...

LONDON--(BUSINESS WIRE)--Global online fashion retailer boohoo has selected Visual IQ, the leading cross channel marketing attribution software company, to provide marketing attribution management ...

As digital marketing has gone mobile, call conversions have skyrocketed. That's because smartphones are, after all, still phones, and using a click-to-call button is the fastest and most natural way ...

(MENAFN- GlobeNewsWire - Nasdaq) The marketing attribution software market is experiencing robust momentum driven by the increasing complexity of consumer journeys and the rising demand for real-time ...