In our work to help companies understand the value of applying process to their marketing and sales activities, we have found many reasons for resistance, including the preconception that much of what ...

Opinions expressed by Entrepreneur contributors are their own. Buying a franchise means buying an end-to-end process: the mechanism for how corporate sets strategy and then executes through a ...

Incremental marketing is the strategy of increasing advertising expenditures and product exposure when certain benchmarks are met.

When a company partners with an agency, leaders working on marketing typically have ideas about what they think their business needs. If the business sells directly to customers or clients, for ...

The adoption of LLMs and software based on natural language prompts has made media buying as easy as, well, a conversation. For companies in the advertising world, this means the introduction of ...

The automation of digital marketing processes is here to stay. Thanks to mass disruption accelerated by the pandemic, privacy regulations, walled gardens, and technology complexity, only the brands ...

No matter how far we get into the days of content marketing as a common practice, so many marketers still can’t find their balance with it. Most of us logically know that content marketing and content ...

IMGCAP(1)]In my travels around the country one of the objections I hear most often from managing partners about the effectiveness of marketing is, How do I determine the return on investment on my ...

Pete Hogg is an experienced B2B marketer and expert advisor to start-ups and SMEs on AI and automation strategies at MQLFlow. In the evolving world of marketing, automation has long been heralded as a ...

The popularity of affiliate marketing has grown significantly in recent years, with more companies turning to this industry as a cost-effective way to promote their products and services. The industry ...