Marketing research is usually the first step in the marketing process, after ideas for products are conceived. Small companies conduct marketing research to obtain information from the marketplace.

Conclusive research is a structured data collection technique that provides detailed, factual information that's useful in decision-making. Descriptive marketing research is a form of conclusive ...

James Chen, CMT is an expert trader, investment adviser, and global market strategist. Eric's career includes extensive work in both public and corporate accounting with responsibilities such as ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Researchers from University of Wisconsin-Madison published a new Journal of Marketing study that examines how a combination of Generative AI and human input leads to superior marketing research. The ...